We want LEAD to host marketing conversations . . . a place where we can figure out this next wave of marketing insight together. In the spirit of “everything we need to know we learned in kindergarten,” here are our guidelines for making this a cool place to share ideas.

• Come on in and play! It’s no fun if you don’t get involved – so sign up and start commenting on the stuff you’re interested in. Ask questions. Provoke thought. Get in there.
  
  
• It’s all fun and games until someone gets hurt. Don’t write anything you wouldn’t say face-to-face. We don’t allow anonymous comments. (You must supply a valid email address before you can post, but you can identify yourself with an alias, rather than your real name.) Attack the argument, not the person. Sticks and stones may break your bones – and any kid can tell you that name-calling is even worse.
  
  
• Nobody likes a show-off. Please don’t use this site to sell your stuff. If you do, we’ll cancel your account. Be sure any links you post are directly relevant to your post and the topic being discussed. You can link to your site in your signature or on your personal profile page.
  
  
• Sometimes tattling is okay. If anyone is breaking the rules (see our Terms of Use), flag their comment or contact us and we’ll take care of it.