You are invited to attend a special teleconference with the Green Marketing Coalition.
Jacquie Ottman, Principal of Jacquie Ottman Consulting, New York, NY, and author of The New Rules of Green Marketing, will be discussing The New Green Marketing Paradigm.
The teleconference will take place on Friday, April 29, 2011, at 11:00 a.m. PT.
Conventional marketing is out. Green marketing and what is increasingly being called “sustainable branding” is in. According to the new rules of green marketing, the same assumptions and formulae that have guided consumer marketing since the post-war era no longer work. Times have changed. A new paradigm is being forged by sustainability leaders who are creatively, authentically and distinctively addressing new rules for green marketing.
To join this meeting, register here using registration password GMC_ott or call
Claire Dillon at (206) 805-1500.